First sold in 1969 as looseleaf blends in local health food stores in boulder, co, and growing into a multimilliondollar operation, celestial seasonings is a tea company offering over 70 unique varieties of tea including herbal, green, black, wellness, rooibos and chai teas, as well as readytodrink beverages like organic kombucha and tea lattes. Today, our calming sleepytime blend of botanicals is available in herbal, decaf green and wellness teas, so you can always find the perfect cup for your bedtime routine. It may surprise you to know that i have opinions on a few different topics. The brands cartons are still biodegradable and recyclable, and its signature tea bag omits strings, staples and individual wrapperssaving 3. Logo and core packaging were designed by seattle, wabased. Celestial seasonings discover our teas for every moment. New logo and packaging for celestial seasonings by tether. How celestial seasonings strengthened consumer trust. Celestial seasonings unveils refreshed tea packaging celestial. Less than 18 months into their fullscale redesign, the tea brands new packaging design has been shelved in favor of their previous aesthetic. We know that a lot of folks shop for our teas by the character on the box as. Celestial seasonings sleepytime herbal tea bags shop tea.
How celestial seasonings regained consumer trust through. Vegetable juice jars juice packaging design as freshpressed fruit and. Celestial seasonings to restore tea package design after. Hain celestial attributes some earnings declines to a drop in tea sales. Celestial seasonings to restore tea package design after poor. Packaging of the world is a package design inspiration archive showcasing the best, most interesting and creative work worldwide. Celestial seasonings unveils refreshed tea packaging. Please practice handwashing and social distancing, and. When you order by the cutoff time monday through friday excluding major holidays, most orders will ship that same day and you will receive it in 1 to 3 business days depending on your zip code. Celestial seasonings has led the herbal tea brand category since its. We founded celestial seasonings about 50 years ago with one goal.
Celestial seasonings tea refreshes brand identity, maintains. The design delivered a clean, modern aesthetic to a group of emerging shoppers. I might have started this blog to express some of those opinions. I had always enjoyed the previous celestial seasonings look, it was like. Celestial seasonings loose leaf tea with matcha gen mai cha oz coffee. From relaxing herbal teas to energizing chai and matcha lattes and everything in between, theres a celestial blend thats just right for any occasion. In addition to reintroducing the iconic classic packaging, celestial seasonings has launched five delicious new varieties to its herbal and green tea portfolios. The packaging sports a new logo designed to reflect the companys heritage. See more ideas about celestial seasonings tea, tea and tea box. Hain celestial shares are down 27% for the past year, but up 10. New logo and packaging for celestial seasonings by. Celestial seasonings has been around since 1970 and theres only one sleepytime and one red zinger. Tether design team recommended an evolution of the celestial seasonings logo.
Celestial seasonings redesigned its iconic packaging, like the sleepytime. Celestial seasonings walks back rebrand the s3 agency. Hain celestials major tea brand celestial seasonings is reversing a. Product title 6 boxes celestial seasonings wellness tea, sleepytime sinus soother, 20 count average rating. Why celestial seasonings went back to its old packaging food dive. More than 40 years ago, we created a truly soothing herbal tea to help folks wind down the day. Celestial seasonings maintains its strong belief in social responsibility, so its refreshed packaging will continue to feature an earthfriendly design. This is the most comprehensive packaging redesign since celestial seasonings started nearly 40 years ago. Celestial seasonings teas are an invitation to bring the perfect balance to your day. Celestial seasonings fridge magnetlove the tea, artwork.
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